About Lavli

Hi, I'm Asta – Founder & Creative Force behind Lavli

I'm so happy you're here, and I hope to bring value to you in some way!

Founded in 2012, Lavli has evolved through many phases over the years (read the full story here). Based in Helsinki, Finland, Lavli specializes in a unique combination of marketing and event production services.

With 24 years of experience in sales and marketing—and 12 years as an entrepreneur—I’ve experienced both successes and setbacks, even rebuilding from rock bottom. These experiences have shaped me into a problem-solver, innovator, and someone who thrives on creating something new.

I believe in authentic connections and love finding fresh ways to inspire, engage, and bring people together. Whether through unforgettable events or creative marketing, my passion lies in crafting experiences that truly make an impact. 

Lavli collaborates with a strong network of skilled professionals and artists. And whenever possible I love partnering with fellow entrepreneurs and small businesses.

My Professional Experience – In a Nutshell

Event Production: Organized and produced hundreds of events, including wellness workshops, Lorna Jane pop-up shops, inspiring panel talks, curated art installations, kids' events, international seminars, and exhibitions.

Content Creation & Marketing: Developed engaging campaign and social media content, including photos, videos, and event marketing materials.

Digital & E-Commerce Development: Created digital online course concepts and built e-commerce platforms.

Retail & Wellness Concept Design: Founded, designed, and operated Lavli Living Room, a unique wellness concept store combining shopping, wellness services, and events—serving both consumers and small businesses.

Market Expansion & Brand Development:
▫ Opened the Finnish market (S Group / Prisma) for Gaiam yoga and wellness products.
▫ Introduced Lorna Jane activewear to Finland and managed its e-commerce for five years.
▫ Led brand renewal for Marinetek, overseeing brand management across 15 countries.

International Business & Innovation: Piloted Flightplan software for helicopter operators in Australia and New Zealand.

Let’s connect and explore how we could support your goals! 🚀